I’m Edward Wang, an interdisciplinary visual and product designer based in New York City.

The Counter.

Visual Identity, Branding and Marketing

Project Objective
Design a visual identity and conceptualize brand language for an assigned product.

Concept
The Counter. is a hoverboard company directed at skateboarders/skateboard culture. Thus, The Counter. aligns itself with the counter culture, the risk takers, and the rebels, because they are the future generations of mavericks and leaders.

Design
The design plays heavily on contrasts—contrasting colours, high contrast photographs, fills and counters—and energizes with a David Carson inspired chaotic organization of type and graphic elements.

The Counter.

Visual Identity, Branding and Marketing

Project Objective
Design a visual identity and conceptualize brand language for an assigned product.

Concept
The Counter. is a hoverboard company directed at skateboarders/skateboard culture. Thus, The Counter. aligns itself with the counter culture, the risk takers, and the rebels, because they are the future generations of mavericks and leaders.

Design
The design plays heavily on contrasts—contrasting colours, high contrast photographs, fills and counters—and energizes with a David Carson inspired chaotic organization of type and graphic elements.